The foundation of good quality reporting and Business Intelligence is knowing that your underlying data is of a good quality, clean and up to date.
Data Cleansing is a term used to encompass a wide range of automated or manual processes to verify, validate and improve data quality. Wikipedia define the term as follows.
Data cleansing or data scrubbing is the act of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database. Used mainly in databases, the term refers to identifying incomplete, incorrect, inaccurate, irrelevant etc. parts of the data and then replacing, modifying or deleting this dirty data
At NWBI we can assist in finding the solution to match both your requirements for data cleansing and your budget. Many people do not realise that they possess much of the technology required to perform a general level of data cleansing with very little effort. Many of the improvements to data quality are actually manual processes or might involve minor changes to the applications you use. Data validation on input is the single most important factor in improving ongoing data quality and can reduce the amount of time needed in cleansing data.
NWBI can immediately help you assess what data you already own and provide an independent view on data quality and how you can improve your business processes to make better use of that data. If you need professional help in cleansing your data or supplementing the information available, for example address validation, phone number lookups or even purchasing marketing information and we can't help you directly with our in-house knowledge and expertise, then we can work with a number of leading UK Data Providers to bring you a solution to fit your requirements and budgets.
